Tuesday, February 16, 2016

Print Media in North America

Print Media in North America
By Adv Tariq M.Javed
Tuesday, February 16 2016
There is always TV coverage of the latest headlines, but we tend to dig deep for the details through perusing the available printed stuff as that  offers more convenience, indeed. It helps us to know the world well; sitting at home in Canada or elsewhere, we can read what is going on all over the world. As the print-media is a way of publishing any kind of news in the print form, the readers are more attracted to read  the dailies, the weeklies and the bi-weeklies.  Many readers are more interested in the  print media, because the hard copy is palpable. In other words,  the  tangibility aspect makes the printed-form more attractive . This is why, many people still prefer printed editions to enjoy special feel of the paper. This means the print media remains a trusted source for news and other information. However, the online access is on the rise.
Though, social media is engaged with Google and YouTube to watch the latest videos, yet the readers of the printed editions can have immediate online-access to the most relevant page . This connects  print media with  the electronic presence, inviting consumer reaction, feedback and purchase. Latest version of cel phones, tablets and other computers have made such bridging  easier than thought previously. The print media has been largely responsible for running educational ads for the ordinary people.
Like others, Canadian newspapers continue to face challenges and competition in their role as bearers of news in the information technology age. Despite the challenges, newspapers are doing excellent work through performing the job of giving the people what they want to know with clarity. In other words, there is a commitment of Canada’s newspapers to operate in the public interest. A newspaper is a vital source of information and is a private business enterprise that serves the community with responsibility
Newspaper law covering matters of libel, contempt of court and copyright, the Charter of Rights and Freedoms were passed as part of the Canadian constitution in 1981; all this guarantees “freedom of thought, belief, opinion, expression, and freedom of media to all people. Freedom of Press is essential to the democratic society; it’s based on Canadian’s right to freedom of expression available with guarantee through the Canadian “Charter of Rights and Freedoms.” It includes the right to collect and publicize information. It’s the “free press” that enables readers to use their Charter rights to receive information and make informed judgments on the current issues. Ethically and legally speaking, only accurate and unbiased reporting is acceptable: Obviously, the newspaper keeps faith with readers by presenting only correct and up to date information. The community newspapers are said to be of sound practice if there is clear distinction in news reporting along with expressions of opinion, and materials produced for and by the advertisers.
Other challenges: Community religious leaders including various associations tend to keep the newspaper editors and owners under pressure; they are interested in the coverage the way they want regardless of the consequences. In fact, controversial ads make the news paper editors/owners bend backward while looking for a way out. And no one seems to realize the free newspaper only can continue in business through putting ads in the paper in order to generate revenue.
No matter what, newspaper remains responsible to its readers, its shareholders, its employees and its advertisers, of course.
True, a newspaper plays a variety of roles for the civil society but building community opinion is the most important one. Despite the odds, editors strive hard to paint a representative picture of its diverse communities in order to encourage the expression of disparate views. At the same time, it has to be accessible and accountable to the readers of all kinds and levels.
The current tide of change is likely to bring about pressures on the need for more skills, and ability to respond quickly. This translates into compromised quality to ascertain the authenticity and verification of facts which can invite a serious handicap jeopardizing the flow of truthful information.
Surely, a journalist will soon have to have a good sense of whereabouts of the potential audience. They will have to figure out how to reach that audience whether they are online, in print, broadcast, mobile or social media platforms.
Hopefully, social media will not be allowed to damage the value of journalistic credibility. At the end of the day, we see journalism is still alive however merely adapting.
Print media's main contribution is through keeping people updated about the latest news on topics such as politics, economics, sports, agriculture, forest, fishers, stock market and weather update etc.
There is even tougher challenge for the publishers of weekly or bi weekly news papers: These are the  people of courage, integrity, and tenacity as they stand against authority, community evils, national evils, international issues, and they take strong positions too in some cases. Regardless of the situation, all the News-papers are expected of  covering  with utmost courtesy and fairness avoiding biased reporting.

Sources:
http://comjig.blogspot.ca/ , http://en.wikipedia.org/wiki/Journalism school
http://www.newspaperscanada.ca/Connecting-to-Canadians-with-Community-Newspapers




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